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UX beyond the website: Insights for the age of omnichannel
User experience (UX) research has historically applied to brand websites. However, it is now essential for pharma companies to connect with physicians and patients across a range of digital platforms, in support of a broader, more personalised omnichannel engagement strategy.

At Research Partnership, we have considerable experience in evaluating a range of digital assets (such as mobile apps and password-protected portals) to ensure they effectively meet HCP and patient needs. We have developed rigorous research approaches to help pharma companies identify and develop effective digital platforms with the right messages to reach their target customers, increase customer engagement and produce desired results.

Register now for this live webinar in which research experts, Liza Pliss and Emily Hoffman, share their top tips for building and testing more complex digital assets. They will also present a case study of a recent project in which they assessed the need for a PSP Portal.

Key takeaways:
• Discover key trends in the current digital channel landscape
• Understand the research process required to effectively launch a range of complex digital assets
• Learn about our predictions for the future of ‘beyond the website’ digital assets

Research Partnership is delighted to offer free attendance to this webinar. However, in order to attend, you will need to register with your company email address.

Sep 23, 2021 03:00 PM in London

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