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Understanding changing digital behaviours: Insights needed for an effective omnichannel strategy
Pre-COVID, the traditional sales rep model, although still dominant, was losing momentum amid tighter regulatory scrutiny and doctor disengagement. During the pandemic, pharma has had to pivot overnight to virtual rep visits, and place increased focus and investment on other digital channels to maintain engagement. As the world continues to open up, what model should pharma expect post-pandemic – a return to the traditional approach or some sort of hybrid model, taking the best of in-person and digital engagement? And with retail and tech giants setting an expectation amongst consumers for a seamless and integrated experience across multiple channels, can pharma deliver a similar sophisticated omnichannel experience to its customers?

In this second webinar of our digital series, Senior Director Marc Yates explores the impact of COVID on the changing digital behaviours of healthcare stakeholders, and considers what impact this is having on evolving omnichannel marketing strategy. He is joined by Quantitative Director Roy Rogers, who will demonstrate how market research can highlight important differences in customers’ channel needs and preferences. Director Paul Reed will introduce us to the new breed of online influencers - physicians and specialists with a huge following and the power to educate and influence the medical community. He will demonstrate how to profile, map and engage with these physicians so that pharma can guide the online conversation in channels where they have less control.

Research Partnership is delighted to offer free attendance to this 25-minute webinar. However, in order to attend, you will need to register with your company email address

Oct 26, 2021 03:00 PM in London

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Speakers

Marc Yates
Senior Director @Research Partnership
Paul Reed
Director @Research Partnership
Roy Rogers
Director @Research Partnership