webinar register page

Webinar banner
From perceptions to prescribing: Combining forces with next-generation tracking and benchmarking to accelerate brand performance
Performance tracking is essential for understanding your brand’s health in the market. However, the insights from a tracker alone may not give you the full picture to optimize your brand. How can you understand the impact of your marketing strategy out in the field, and use the learnings to create an action plan for improvement?

We have the answer. Market research insights specialist Research Partnership and STEM have joined forces as part of Inizio Advisory to deliver next-generation performance tracking and benchmarking. Join us for a webinar on 20th September to learn about our new integrated approaches giving clients the level of insights they need to accelerate brand performance.

Whilst perceptual trackers typically provide strong information on brand awareness, perceptions and likely usage, the challenge is in determining how perceptions of the brand are translating into prescribing behaviour. What is the resulting market share? Where is business coming from? What is the typical patient profile? What is driving switching?
Karen Swords, Head of Research Partnership’s Quantitative Centre of Excellence and Tilly Lowkis, Business Development Manager of RP’s Syndicated PRF service, Therapy Watch, will demonstrate how by marrying perceptual tracking data with real-world prescribing insights we can help you better understand what product attributes, messages and communications are truly driving value in the market.

Research Partnership will be joined by Adam Boucher, President of Global Client Relations at STEM Healthcare. STEM provides commercial benchmarking services, to quantify strategic alignment and observe how brand direction is pulled through at the customer interface to pinpoint opportunities to accelerate brand performance.

Sep 20, 2022 03:00 PM in London

Webinar logo
* Required information
Loading