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Putting behavioural science at the forefront of market research
The COVID-19 pandemic has shone new light on behavioural science, but do you recognise any of the following?

• There’s nothing wrong with my current approaches – what can a behavioural study add?
• There is too much theory – how do you actually do a behavioural science-led study?
• How can a behavioural-led study support my business?
• I struggle with turning theory into practice – some case studies would be useful
• Others are taking this on, where could I think about trying a behavioural-science led approach in my studies?
• There has been so much change over the last year – what is the behavioural outlook for the future?

If these concerns ring true then join your colleagues in registering now for this timely webinar in which our behavioural science Directors, Dan Coffin and Anthony Greenwood, seek to demystify some of these challenges and outline how easy to understand behavioural science frameworks can be incorporated into existing market research models. We’ll help elevate your MR toolkit and identify means to deliver insights that drive more demonstrable impact on physician and patient behaviour.

What are the key takeaways?

• An appreciation of the relevance of behavioural science to healthcare MR
• An action plan and roadmap for where and how to incorporate behavioural science into your research
• Hear case studies of how RP has used behavioural science in market research to provide value and tangible outcomes for other pharmaceutical organisations

Research Partnership is delighted to offer free attendance to this webinar. However, in order to attend, you will need to register with your company email address

Apr 29, 2021 03:00 PM in London

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Speakers

Dan Coffin
Director @Research Partnership
Anthony Greenwood
Director @Research Partnership